It takes hours to get the lighting and framing just right.
Everything must be perfect to get crisp images and lines
Careful device adjustments must be made to get proper framing in the shot (while avoiding smudges)
The camera stays still, suspended over the device and background.
Reviewing the story board to make sure we get all the shots we planned for.
The phone must be constantly dusted and kept smudge free for a clear and not distracting image
The crew debates directions and framing for swipes and motions.