Here's how to do anything better. Yes, really. Anything. The moment you understand the fundamentals of operating as a unit in a discreet environment that has you rubbing up against other units then you realize that by reducing 'friction' (because it is virtually impossible to eliminate) you can make a lot of things way easier and much, much better. Business and personal relationships. Marketing. Communication. Selling and buying. Brand-building. And it starts with a tiny, fundamental shift in our attitude.… more