David Amerland on Google

David Amerland

on Google

Grit, we hope, will prove to be the magic bullet we need to help us achieve everything we want. To be successful. To feel better about who we are and what we decide. And grit, certainly is a key ingredient of all of that. Except that grit, on its own, as it is understood is not enough. Being tenacious, never giving up, keeping on going against all the odds, are certainly admirable qualities. On their own however they do not make for the shortcut we hope them to be. Part of the reason lies in the fact that our brain also needs to know when we should give up.� Giving up allows us to create a fresh perspective that helps us re-examine our priorities and re-allocate resources. Again, this is not the same as giving up and walking away. It is more like we need to recognize that doing the same things over and over again and expecting different outcomes is not logical. So, grit is certainly important. But it is a multi-faceted approach that leads us to success.… more

1 day ago • Edited

I came into the entire area of decision-making, identity, intent and motivation via my deep understanding of semantic search. I am talking here, in this, diagram about the individual, but consider how by substituting "sensory input" with "indexing" we may as well be talking about search. This means that whether we talk about how the individual establish an identity that will lead to values that will create motivation and establish intent that will be expressed through actions or how search engines determine an entity or a digital entity establishes itself as trustworthy we are actually tracing the exact same process in different contexts. Cultural context is changing and that presents fresh challenges to both our understanding of the world and marketing.… more

Mar 28, 2021 • Edited

Resilience is the superpower we need to help us get through the challenges of the 21st century. The thing is it is not a given. Resilience is an attribute we must work hard to build. The work we must put in is an investment in the values that make us who we are. The pay-off is the ability to better withstand the unforeseen challenges that threaten to unbalance us. This works the same way at a personal level as it does at a business or global one.… more

Mar 26, 2021

Understand What Drives You… more

Mar 19, 2021

Here's how to do anything better. Yes, really. Anything. The moment you understand the fundamentals of operating as a unit in a discreet environment that has you rubbing up against other units then you realize that by reducing 'friction' (because it is virtually impossible to eliminate) you can make a lot of things way easier and much, much better. Business and personal relationships. Marketing. Communication. Selling and buying. Brand-building. And it starts with a tiny, fundamental shift in our attitude.… more

Mar 2, 2021

Everything is linked. Sometimes the links are tenuous. It requires a lot of work to ferret them out. At other times they are more obvious. We can understand them more easily. The point is that even when we look at something as obvious as fitness and well-being we struggle with a lot of misinformation that is the legacy of the last century. Updating all that requires knowledge, obviously, the ability to understand what's new and how it fits in. It also requires a certain amount of self-care. If we can relinquish the past and fully embrace the present without beating ourselves up over it, we are ready to step into the future.… more

Feb 18, 2021

Motivation is a funny thing. No one can force you to do something you don't want to do. This means when we actually do something we've reasoned, inside our head, why we do it. It kinda makes it easier to understand why we don't do the things we should do or the things we have to do sometimes. Until we clarify the reason inside us, the external action we expect to take place never happens.… more

Feb 8, 2021

All writing is emotional.� Even when we are actively trying to suppress our emotions and be dispassionate about a piece of writing we end up acknowledging them first, in order to suppress them. This creates the paradox that when we talk about "emotionless writing" we're really talking about pretty emotional writing that is taking place during a massive, internal war within the writer but which, seemingly at least, fails to express that on the surface where the words appear so they can be read.� Writing that appeals to the reader successfully mines and then brings to the surface the writer's emotional state. It also reflects and often resonates with the emotional state of its readers.� The struggle here is to adequately understand how to do this in a way that truly works. This is where perhaps my thoughts on writing will be of direct service.… more

Feb 2, 2021 • Edited

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